Charm is deceitful and beauty is passing, but a woman who fears the LORD, she shall be praised. (Proverbs 31:30)
Our outward appearance and persona may be deceiving people. But how can that be? When we see someone nicely dressed, we naturally are more fond of them and create positive impressions in our mind. We associate them with virtues that may or may not be there. On the other hand, we naturally have a more negative impression towards people who don’t look nice. If we are someone on the receiving end of positive impressions, that would probably make us feel good about ourselves. That in itself is natural and neutral.